Tender Details

Country: Malaysia
Summary: Strategic Communications Campaign for the Launch of the National Blueprint for Behavioural Insights in Health in Malaysia
MYT Ref No: 124390793
Deadline: 19 Aug 2025
Financier: World Health Organization (WHO)
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: WPRO/2025-08/MYS/275314
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Description:
BACKGROUNDIn May 2023, Malaysia played a pivotal role in the adoption of the first-ever World Health Assembly Resolution on Behavioural Sciences for Better Health. This landmark resolution recognizes the critical role of behavioural sciences in shaping health behaviours and addressing public health challenges. In response to this global call to action and the aspirations of the Malaysia Health White Paper, the Ministry of Health Malaysia (MOH), through its Behavioural Insights Unit has developed the first National Blueprint for Behavioural Insights (BI) in Health, with support from WHO. This Blueprint provides a strategic framework to embed behavioural science into health policy and practice, aiming to improve health outcomes through evidence-based, behaviourally-informed interventions. It highlights the importance of shared ownership through the whole-of-government and whole-of-society approaches to addressing the economic, environmental, and social determinants of health.The Blueprint will be launched in September 2025, accompanied by a strategic communications campaign to amplify its reach and impact. WHO Country Office (WCO) Malaysia is seeking a local vendor for the following objectives: (1) to create engaging and visually compelling content for the BI Blueprint launch and communications campaign; (2) to support pre-launch awareness, real-time event coverage and post-launch amplification through social and traditional media; and (3) to ensure consistent, accessible and ...
Documents:

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Strategic Communications Campaign for the Launch of the National Blueprint for Behavioural Insights in Health in Malaysia - Malaysia Tender

The WORLD HEALTH ORGANIZATION (WHO), a Government sector organization in Malaysia, has announced a new tender for Strategic Communications Campaign for the Launch of the National Blueprint for Behavioural Insights in Health in Malaysia. This tender is published on MalaysiaTenders under MYT Ref No: 124390793 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-08-19.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.